Build a thriving Brand and
Outperform your Competition!

Learn how to build a Powerful brand ground up & Cut the Clutter.
Brand marketing will determine if you Sink or Swim
Apply Now
Learn from Top Brand Marketers of India
Application deadline
2nd July, 2023
Program Starts
4th Nov, 2023

Here’s Why You Need to
Master Brand Marketing


Increase in overall revenue due to consistent branding


Increase in revenue by steady brand promotions


Expected market size of
Social media market by 2026


Consumers recommend brands they have an emotional connection with

12 Lakhs+

Average annual salary of brand managers in India


Shoppers prefer to buy from brands they trust

Program Director

Raghuveer Nishtala
Co-founder, BabyVerse
Led brand and social for Uber, Nas Academy, StanPlus, Nissan and Budweiser
A decade in branding: A seasoned expert with over 10 years of experience. His work has left an indelible mark on renowned brands like Nissan, Uber, Budweiser, and StanPlus. This program is a journey that exposes you to the failures and the lessons from them, guided by Raghuveer

Perspective of 2 sides:
Raghuveer's journey started in an agency, shaping brand strategies for global powerhouses like Budweiser, Durex, and Nissan. He then moved on to repair and construct Uber's brand and reputation in India during a tumultous phase  in it's journey here.

Transforming Startups with brand building:
At StanPlus, Raghuveer's work involved revitalizing the brand from scratch. Today, RED by StanPlus reigns as India's premier emergency and  ambulance brand.  The brand's foundation was laid in becoming the Dial 911 of India and it's well and truly on it's way there.

Masterful Fusion of Knowledge: As a generalist, Raghuveer's extensive experience across product, customer support and business operations has unlocked a wealth of insights and strategies. Combining timeless branding principles with real-world hacks, he offers powerful and practical lessons for anyone who wishes to learn brand marketing.

Meet Your Mentors

Sumedha Mahajan
Associate Director - Marketing
Adityan Kayalakal
Sr Director - Brand & Creative Strategy
Himanshi Tandon
Jayati Grover
Lead, Customer Insights & Innovation
Bikramjeet Singh Bindra
Head of Marketing
Book My Show, Live

Hear it from our learners

G. Shyam
Digital Marketing Manager, OMG Group

I was able to understand how one should approach a brand strategy in the right way and all the required set of information that is to be worked with for achieving the best branding goal for a given brand and how a good brand strategy can take the brand a long way.

Arvind Garg
Founder & Director at Electraminds

The course content was exceptional, covering all crucial aspects of brand marketing. I gained enhanced strategic thinking skills and successfully refined my brand identity, resulting in a more impactful brand presence. The mentors provided valuable insights and support throughout the program.

Sonali Saraogi
Founder & CEO - Feed Smart

As a founder it has helped me understand the meaning of brand, how to create and maintain it. Learnt a a-lot of interesting tools and campaign management.

Manav Dugar
Marketing Coordinator at StockEdge

The program was really good. The content was as per the current market and I have learned and unlearned a lot from the course. The assignments were fun and insightful

Ankam Nikhil
Senior Creative Designer

This Program helped me understand the Business even better and how branding is important for growth of business into next level and help me land two business deals.

Your Roadmap to becoming a
kick ass brand marketer

Week 1
Kickoff + Intro + Outcomes
  • Learn exactly how to make the most out of this 8-week program
  • Get to know the people you are learning with through ice-breaker sessions
  • Interact & network in the community to learn with some awesome people
Week 2
Overview: State of Brand
marketing in the new age
  • What is a brand and what does it mean today?
  • Traditional brands vs New Age brand marketing
  • What are the challenges you need to solve for?
  • Where does the brand fit into the T-shaped marketer's skillset
  • What is timeless and what evolved in brand marketing?
  • What are the KPIs that you track for your brand
  • What are the elements of a brand
  • Sprint: Feeling in your head: Make a word cloud of a brand
  • Sprint: Coming up with a brand name
  • Sprint: Pick a brand of choice to play with
Week 3
Brand Identity: Understanding your brand, audience & competition
  • 4Cs: Culture, Category, Competition, Consumer
  • Target audiences: Knowing who you are talking to
  • Identifying personas in your target audience
  • Competition mapping
  • Arriving at a core insight
  • Sprint: Building User Personas
  • Sprint: 2X2 Map of where a brand stands today
  • Project: Auditing your brand of choice
Week 4
Brand Identity: Brand Positioning, Archetypes and Pillars
  • Arriving at your positioning
  • Understanding 12 Brand Archetypes
  • Standing for something - Brand Pillars
  • Building a brand book
  • Sprint: Positioning statement generator
  • Sprint: Guess the Archetype
  • Sprint: Picking good ideas Brand sliders
  • Project: Build a Brand Book
Week 5
Brand Presence: Insights, Campaign Planning and Creative Strategy
  • Creating a creative/brand brief
  • Arriving at the big ideas
  • Creative Ideation Framework
  • Building Blocks: Framework for Ideas
  • Arriving at Big Ideas
  • Sprint: Creative Briefing + Spec Ad
  • Sprint: Picking good ideas Brand sliders
  • Project: Create 10 hooks, 5 bodies, 5 CTAs for your brand
Week 6
Brand Presence: Channel Strategy
  • Channels and Trends in 2023
  • Brand-channel fit and litmus test
  • POPEYE Channel Strategy Framework
  • Moment marketing
  • Sprint: Pick channels for your brand
Week 7
Brand Governance: Measurement, reputation and team building
  • Brand metrics: Impressions, reach, CTR, Thumbstop
  • Online Brand Reputation Management
  • Sprint: Social Listening and Alerts
Week 8
Hackathon 1
  • Collaborate with your team and build a strategy
Week 9
Hackathon 2
  • Solve real-world problems and pitch to the Jury
Guest Sessions
  • B2B Brand Marketing
  • Influencer Marketing - A global influencer's perspective
  • Debate - Agency vs Inhouse. What's right and for who?
  • Maintaining a brand vs Refreshing a brand
  • Brand leadership by Amaresh Godbole
  • Community Building

Tools you will learn

Answer the
Google Trends

How does this program work?

Weekly Live Q&A and Guest Sessions
For expert insights and answers to all your questions
Collaborative Jamming and Networking Sessions
Share ideas and solve problems in weekly community sessions to build a strong network
On Demand Content
Because we understand that fitting live sessions into your daily schedules can be tough
Community for life
You’ll be made part of a community of like-minded people where you can network, share opportunities, and build relations.

A Quick snapshot of
your journey

Fill the Application

Fill out the complete Application Form.
Note: SOP is mandatory to increase your chances of getting Shortlisted*

Your Selection

Once chosen, you will receive a comprehensive email with all the course details you need.

Kickoff and Onboarding

Get started with 8 weeks of intense learning, innovation, and growth!

Foster Relationships

Connect, collaborate, and create with fellow aspiring Brand Marketers.

Celebrate & Share

Celebrate your achievements with your peers and amplify your success across social platforms.

What people say...

Load more
Load less

Are you ready to Invest in
Becoming Future-Ready?

Early Bird Offer ✨

Brand Marketing Program

Access to Content and Projects:

Live QnAs & Guest Sessions with Experts
Lifelong access to a community of Brand Marketers
Projects for Hands-On Learning & Building a Stellar Portfolio
Apply Now

Before you ask!

Yes! You will be certified for this program submission of your assignment.

Why GrowthSchool?

We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.

Here are some mind blowing Stats
Avg Rating
Total Learners
Top Startup India 2022 & 2023
Backed by the best
And 80+ Angel Investors like

Frequently asked questions

What are the prerequisites for this course?
While there are no formal prerequisites for our Brand Marketing Program, a passion for learning and an interest in Brand Marketing will certainly enhance your experience.
When do the live group calls and guest sessions take place?
The live group calls are scheduled every Saturday 6.00 PM IST. The complete program schedule will be shared during the onboarding call.
What happens if I can't attend the live sessions?
We've designed our Brand Marketing Program to accommodate your busy schedule. If you miss a live session, you can catch up with session recordings and participate in community forum discussions at your convenience.
How this program learning is different from others?
Our mentor will actively participate in live sessions by assigning tasks and providing guidance to evaluate the correctness of your thought process.
How much time should I expect to invest in this program weekly?
To get the most out of this program, we recommend spending at least 3-4 hours per week. The live sessions will typically last about an hour, with additional time for exercises, discussions, and personal study.
What is included in this program?
When you join our Brand Marketing, you get lifetime access to all pre-study materials, recordings of live sessions, guest sessions, and an exclusive online community for networking and discussion. Even after the program concludes, you retain indefinite access to all these resources.
What if I have a question or problem between live sessions?
Our program includes access to a vibrant online community where you can post questions, share insights, and learn from your peers. We also provide session recordings for review at your leisure.
Do I need any specific software or hardware for this program?
Most of the tools and platforms we'll use during this program are accessible online. Any specific requirements will be communicated to you before the start of the program.
When will I receive my GrowthSchool Certificate?
Upon successful completion of 80% of the coursework, including all learning modules and project submissions, you'll receive a Certificate of Completion from our organization, recognizing your new skills and knowledge.
What opportunities are available after completing this program?
This program is designed to provide practical skills and knowledge in Brand Marketing, making you more attractive to employers in a range of industries. Additionally, you'll join a network of like-minded individuals for potential collaboration and learning opportunities.
Is the learning based on real-life case studies?
Absolutely yes, Explanation of frameworks will be done with help of problems faced by real - life brands
Become a New Age Brand Marketer