In the company I am currently working, a lot of things like the GA, GTM, FB pixels and Microsoft Clarity were either not set up, or not set up properly. This course taught me all these things which helped me create an immediate impact at my new organization.
I Started my own blog after going through this course. Learnt how to position, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Gained a good understanding of online ad campaign metrics and analysis, including CPM, CPC, CPA, and CTR advertising models.
It helped me to gain more insights on digital marketing. The real life used cases and lessons provided by Deepan and Ashwin are very much applicable for my projects as well - which I’m applying
One of the greatest advantages of this program is the amazing community it provides. There are mentors and peers who are always ready to offer assistance whenever needed. Moreover, the skills I have gained in just 8 weeks through this program would typically have taken me 3-4 years to acquire if I hadn't joined
As I got my concepts clear, my ads started performing significantly better and got good quality leads. Cheers to Deepan, Ashwin and the Growth School Team.
I was able to get 700% ROAS for a signage search campaign. This was a great feat as signage was a new category introduced by our company