Become A Full-Stack Digital Marketer In Just 6 Months
Master all essential digital marketing skills to drive results and stay ahead in today’s competitive landscape
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Here’s Why You Need to
Master Digital Marketing
$786.2B
Global digital marketing market by 2026.
14000+
Job openings worldwide
#1
Most In-Demand Skill According to Michael Page report 2023
72%
of the marketing budget goes towards Digital Marketing, according to a survey from Gartner.
11 Lakhs+
Average annual salary of digital managers in India
49%
of businesses say that organic search brings them the best marketing ROI.
Here’s your Actionable Roadmap to becoming a Top 1% Digital Marketer
Week 1
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Fundamentals of
Digital Marketing
Digital Marketing
- Setting marketing objectives
- Market & Competitor Research
- Understanding the marketing funnel & customer journey
- Identifying target audience segments
- Creating a Buyer Persona
- Developing a value proposition
- Deep dive into important terms & metrics in digital marketing
- Understanding Media- Paid, Shared, Owned, and, Earned
- Overview of digital marketing channels - Inorganic and Organic
- Choosing the right channel mix for your business
- Case studies of each channel
Week 2-3
SEO
Fundamentals
Fundamentals
- Understanding SEO & Google updates
- SEO Myths & Proactive SEO
- Ranking Analysis
- Content Optimisation for SEO
- Introduction to Technical SEO
- Off-Page SEO
- Link building fundamentals
- Internal Linking
- Backlink Analysis
- Link Building Techniques
- URL removal
- SEO mistakes and staying updated Common SEO Mistakes
- Manual Actions & Google Penalties
- Stay updated with SEO
- Using Al with SEO Keyword Research with Al
- Content Structure with Al
- Title & Meta Description with Al
Week 4-5
Social Media
Marketing
Marketing
- Fundamentals of Social Media Marketing
- Company wise content strategy - B2C vs B2B
- Channel-wise content strategy
- Content Marketing using Al-Idea generation, content creation & automation
- Understanding the algorithms of different channels
- Metrics for Social Media Marketing
- Case studies from some B2C brands
- Content formats on social media
- Marketing on YouTube
- Marketing on Linkedin
- Marketing on Instagram
- Marketing on Twitter
Week 6-7
Persuasive
Copywriting
Copywriting
- Crafting attention-grabbing headlines and subheadings
- Writing clear and persuasive copy that communicates value propositions
- Utilizing persuasive language and storytelling techniques
- Optimising copy based on different elements-time/audience
- Setting goals and objectives of Landing Page
- Aligning landing page goals with overall campaign objectives
- Optimizing page navigation and structure for ease of use
- Framework for ideal LP/Elements of ideal LP
- Analyzing and optimizing ad visuals, headlines, and copywriting
- Testing and iterating ad variations to improve performance
- Utilizing compelling and attention-grabbing creative elements
- How to set up briefs for designers and freelancers
- How to build Brand guidelines
Week 8-9
Marketing
on Google
on Google
- Setting up Google Webmaster Tool
- Understanding Campaign types and structure
- Exploring different keyword match types and their impact
- Types of Search Ads
- Crafting compelling ad headlines and descriptions
- Understanding bidding options and strategies for maximum ROI
- Creating search campaign structure from scratch
- Campaign tracking and performance management
- Exploring various types of Audiences in Google Ads
- The Art of Display & Discovery Advertising
- Mastering Video Advertising on YouTube
- UAC Campaigns: Unleash the Power of Automation for Explosive Growth
- Campaign performance management with data-driven decision making
Week 10-11
Marketing
on Facebook
on Facebook
- Overview of Facebook Ads
- Understanding the Objectives, Metrics to track, Buying Type & Facebook Algorithm
- Exploring various types of Audiences in Facebook Ads Manager
- Bid Strategies, CBO VS ABO and FB Funnel
- Understanding all the ad platforms and placements
- Types of Facebook Ads (Static, Carousel, Video, etc)
- Setting up your Facebook Ad Account for Scale & Success
- Learn to determine ROAS accurately
- Dashboard ROAS VS Realized ROAS
- Campaign Performance analysis and optimization
- Ad automation - RevealBot/Madgicx
- Automation Possibilities, Martech Stacks
- Rule Automation, Creative Automation Platforms
- Email Automation, Omni-Channel Messaging + Tools
Week 12
Marketing on LinkedIn & other platforms
- Types of LinkedIn Ads
- Setting up ad accounts, billing, and payment options
- Understanding LinkedIn demographics and audience targeting options
- Using LinkedIn Audience Insights to research your target audience
- Building custom audiences with LinkedIn Lead Gen Forms
- Understanding Linkedin Ads analytics and metrics
- Using LinkedIn Ads Manager to track performance
- Best practices for analyzing and improving campaign performance
- Using Linkedin conversion tracking
- Utilizing Linkedin retargeting and lookalike audiences
- Leveraging Linkedin's ad targeting options
- Ad Network-Programmatic
- Alternative Ad Networks - Quora, Buysell. Carbon, App UA Channels, Programmatic, Hyper, Omni
- Step into the world of targeted Apple Search Ads
- Master the Art of Optimizing Amazon Ads
- Native Advertising: Captivate Audiences with Taboola, Outbrain, and Yahoo
- Quora Ads: Learn to drive traffic, generate leads, and build brand authority
Week 13
Conversion
Tracking
Tracking
- Conversion tracking importance
- Cookies FLOC Campaign Builder
- Reading Analytics & User Life Cycle Events
- GA4 Dashboard Reporting & Funnel Path Analysis
- Segment Overlap Cohort & User Lifetime
- Reading Attribution Projects In Google Analytics Setting
- Google Analytics For Your Website (Blogger WordPress, Custom)
- Set Up Of Microsoft Clarity Hotjar Free Heat Maps & Session Recordings
- Understanding Conversion Events Theory Implement Different Events (B2b) In GA
- Setting Events B2C Google Analytics Custom Report Dashboard
- GTM Implementation Theory+ E-Com Tracking
- User Behavior, Reading Mixpanel KPI Trends Finance, E-Commerce & SaaS
- Mobile App Conversion Tracking
- Segment Essentials
- Matomo-Web Analytics Tool Demo
Week 14-15
Basic to
Advanced CRO
Advanced CRO
- Understanding conversions and the fundamentals of CRO
- The CRO Process- Observe, Ideate, Test, Deploy
- Deep dive into each of the components of the CRO Process
- Observe-Heuristic analysis, Quantitative data, Qualitative data
- Ideate-Idea, Hypothesis, Prontization
- Test-Delivery, Measurement
- Deploy-Decision making, Statistics, Shipment
- Best practices
- CRO Checklist (bonus: free download)
Week 16
Media
Planning
Planning
- Fundamentals of Media Planning
- Understanding media objectives and strategy
- Media mix decision Traditional vs Digital
- Budget allocation across different channels
- Media buying Direct, Programmatic, Real-Time Bidding
- Media scheduling
- Media Evaluation Metrics & KPIs
- Understanding Ad frauds and brand safety
- Case studies and real-life media planning scenarios
Week 17
Dashboard
- Introduction to Data Visualisation and its Techniques
- Types of Charts/Representations
- Data Studio - Introductions, Building Blocks, Data Sources
- Types of Data Connectors
- Pull data via multiple filters
- Live Case Work - Preparing a live dashboard with a real-time problem statement
Week 18
Attribution
- Why Attribution Is Needed?
- View Through & Click Through
- What Questions Can MTA Answer?
- Last Touch, First Touch, Linear, Time Decay, Position-Based, U-Shaped, V-Shaped Attribution
- How To Make Google Analytics Attribution Project?
- How To Interpret The Data In GA?
- Designing A Custom Attribution Model For Your Business In GA (B2B & B2C)
- Attribution Algorithms - What Goes Into Budding An Attribution Tool?
Week 19
Marketing
Automation
Automation
- Why is Email Marketing important?
- Who are the big players winning it?
- Email Marketing Best Practices
- Top 10 Tips to Keep in Mind to Leverage More from Email Marketing
- Key Metrics to Focus on for Email Marketing
- WhatsApp Marketing and its Journey so far
- Why is WhatsApp Marketing a double-edged sword?
- 10 Things you should know before trying out WA Marketing
- Metrics and Consumer Journey Crafting via Email and WA marketing in blend
- Live Case Study solve - Dashboard walkthrough via one platform
Week 20-24
Capstone Project
& Job Preparation
& Job Preparation
- Apply the learnings from the program and build an end-to-end digital marketing strategy for a brand
- Resume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skills
- Mock Interviews
- Job search tools and methods to get hunted
- Tips to reach out through LinkedIn & other online portals
- How recruiters look at your candidature
- Salary expectation & negotiation
- Reasons why companies hire you & ways in which you can add value
- Understand what it takes to grow in a career
Meet Your Mentors
Krishni Miglani
Product Marketing
Manas Barpande
GM - Copy & Social
Media Lead
Media Lead
Sumit Verma
Media Account Specialist
Lead
Lead
Shubham Painaik
Consumer Marketing
Alice Mendonça
Ex Linkedin Ad Grants
Deepan Siddhu
Director of Demand
Generation
Generation
Siddhartha Kathpalia
Ex Associate Director
Ankit Agarwal
Head of Digital &
Performance Marketing
Performance Marketing
Kiran Washindkar
VP of Digital
Kaushik Sen Deka
Marketing Strategist
Hear it from our learners
Mandar Sonavane
In the company I am currently working, a lot of things like the GA, GTM, FB pixels and Microsoft Clarity were either not set up, or not set up properly. This course taught me all these things which helped me create an immediate impact at my new organization.
Priya Sharma
I Started my own blog after going through this course. Learnt how to position, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Gained a good understanding of online ad campaign metrics and analysis, including CPM, CPC, CPA, and CTR advertising models.
Mandar V. Deo
It helped me to gain more insights on digital marketing. The real life used cases and lessons provided by Deepan and Ashwin are very much applicable for my projects as well - which I’m applying
Manpreet Singh
One of the greatest advantages of this program is the amazing community it provides. There are mentors and peers who are always ready to offer assistance whenever needed. Moreover, the skills I have gained in just 8 weeks through this program would typically have taken me 3-4 years to acquire if I hadn't joined
Aditya Mishra
As I got my concepts clear, my ads started performing significantly better and got good quality leads. Cheers to Deepan, Ashwin and the Growth School Team.
Mahasweta Mazumder
I was able to get 700% ROAS for a signage search campaign. This was a great feat as signage was a new category introduced by our company
Tools you will learn
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Chatgpt
Google Ads
Facebook Ads
Google
Analytics
Analytics
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Mixpanel
Matomo
Clarity
Google Tag
Manager
Manager
Similar Web
Linkedin Ads
DV360
How does this program work?
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Weekly Live Q&A and Guest Sessions
For expert insights and answers to all your questions
Collaborative Jamming and Networking Sessions
Share ideas and solve problems in weekly community sessions to build a strong network
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On Demand Content
Because we understand that fitting live sessions into your daily schedules can be tough
Community for life
You’ll be made part of a community of like-minded people where you can network, share opportunities, and build relations.
A Quick snapshot of
your journey
Fill the Application
Fill out the complete Application Form.
Note: SOP is mandatory to increase your chances of getting Shortlisted*
Note: SOP is mandatory to increase your chances of getting Shortlisted*
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Your Selection
Once chosen, you will receive a comprehensive email with all the course details you need.
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Kickoff and Onboarding
Get started with 6 months of intense learning, innovation, and growth!
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Foster Relationships
Connect, collaborate, and create with fellow aspiring Digital Marketers.
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Celebrate & Share
Celebrate your achievements with your peers and amplify your success across social platforms.
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Ready To Become an In-Demand Digital Marketer?
Early Bird Offer ✨
Digital Marketing Program
Access to Content and Projects:
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Live QnAs & Guest Sessions with Experts
Lifelong access to a community of Digital Marketers
Projects for Hands-On Learning & Building a Stellar Portfolio
₹90,000
+ GST
Apply Now
Before you ask!
Yes! You will be certified for this program submission of your assignment.
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Frequently asked questions
What are the prerequisites for this course?
While there are no formal prerequisites for our Digital Marketing Program, a passion for learning and an interest in Digital Marketing will certainly enhance your experience.
When do the live group calls and guest sessions take place?
The live group calls are scheduled on weekends. The complete program schedule will be shared during the onboarding call.
What happens if I can't attend the live sessions?
We've designed our Digital Marketing Program to accommodate your busy schedule. If you miss a live session, you can catch up with session recordings and participate in community forum discussions at your convenience.
How involved is the mentor in this program?
Our mentor will actively participate during live sessions to answer questions and provide feedback. While we can't promise a response to every single message outside these sessions, the mentor will regularly share insights and address common issues.
How much time should I expect to invest in this program weekly?
To get the most out of this program, we recommend spending at least 4-5 hours per week. The live sessions will typically last about an hour, with additional time for exercises, discussions, and personal study.
What is included in this program?
When you join our Difgital Marketing, you get lifetime access to all pre-study materials, recordings of live sessions, guest sessions, and an exclusive online community for networking and discussion. Even after the program concludes, you retain indefinite access to all these resources.
What if I have a question or problem between live sessions?
Our program includes access to a vibrant online community where you can post questions, share insights, and learn from your peers. We also provide session recordings for review at your leisure.
Do I need any specific software or hardware for this program?
Most of the tools and platforms we'll use during this program are accessible online. Any specific requirements will be communicated to you before the start of the program.
What kind of certification will I receive upon completion?
Upon successful completion of 80% of the coursework, including all learning modules and project submissions, you'll receive a Certificate of Completion from our organization, recognizing your new skills and knowledge.
What opportunities are available after completing this program?
This program is designed to provide practical skills and knowledge in Digital Marketing, making you more attractive to employers in a range of industries. Additionally, you'll join a network of like-minded individuals for potential collaboration and learning opportunities.
When do the live group calls and guest sessions take place?
The complete program schedule will be shared during the onboarding call.
©️ 2023 Sisinty Pvt. Ltd. All rights reserved.
Refund Policy
Thanks for your interest in GrowthSchool. We ensure to provide an excellent experience and learning to all our users. As with any online purchase experience, some terms and conditions govern the Refund Policy. When you purchase a program on GrowthSchool, you agree to our Terms & Conditions and refund policy.
Our refund policy is as follows:
Once you purchase and make the required or partial payment, there will not be any changes or modifications to the same, nor will there be any refund.
GrowthSchool reserves the right to postpone/cancel the course, change the structure of the course or change the list of speakers. If GrowthSchool cancels the entire course, we'll refund 100% of the course fees to the Subscriber.
Once the program begins, we will initiate no refund if the course timeline is extended.
We will issue no refund if the course commencement date is changed.
No refunds or credits will be available for participants who fail to attend the course.
There will be no refunds if the structure/content of the course is altered.
GrowthSchool reserves the right to revise the terms & conditions of this policy without any prior notice.
The course is non-transferable.
The course cannot be transferred to others in case you are unable to take the course under any circumstances.
Our refund policy is as follows:
Once you purchase and make the required or partial payment, there will not be any changes or modifications to the same, nor will there be any refund.
GrowthSchool reserves the right to postpone/cancel the course, change the structure of the course or change the list of speakers. If GrowthSchool cancels the entire course, we'll refund 100% of the course fees to the Subscriber.
Once the program begins, we will initiate no refund if the course timeline is extended.
We will issue no refund if the course commencement date is changed.
No refunds or credits will be available for participants who fail to attend the course.
There will be no refunds if the structure/content of the course is altered.
GrowthSchool reserves the right to revise the terms & conditions of this policy without any prior notice.
The course is non-transferable.
The course cannot be transferred to others in case you are unable to take the course under any circumstances.
BECOME A FULL STACK
DIGITAL MARKETER
DIGITAL MARKETER