Become A Full-Stack AI-Powered Digital Marketer In Just 6 Months

Master all digital marketing essentials while learning practical AI tools that amplify your campaign success

Online

6 months

150+ Hours of recorded content

70+ Hours of Live Learning

30+ Projects & Assignments

No Marketing Experience Needed

AI-enhanced content creation

Apply Now

Program Highlights

52+ Live Mentor Sessions

30+ Projects and Assignments

2 Mini Hackathons

150+ Hours of recorded content

Master 20+ AI Tools

Apply Now

✔️Trusted by 500+ Learners

✔️Rated 4.5/5

Master 20+ Tools, Including AI-Powered Platforms

Chatgpt

Google Ads

Facebook Ads

Google
Analytics

Mixpanel

Matomo

Clarity

Google Tag
Manager

Similar Web

Linkedin Ads

DV360

Anyword

Super meme AI

Optimo Promo

Predis AI

Answer The
Public

Pexels AI

Tube Buddy

Here’s Why You Need to
Master Digital Marketing

$786.2B

Global digital marketing market by 2026.

14000+

Job openings worldwide

#1

Most In-Demand Skill According to Michael Page report 2023

72%

of the marketing budget goes towards Digital Marketing, according to a survey from Gartner.

11 Lakhs+

Average annual salary of digital managers in India

49%

of businesses say that organic search brings them the best marketing ROI.

Here’s your Actionable Roadmap to becoming a Top 1% Digital Marketer

Module 1

Fundamentals of
Digital Marketing

Setting marketing objectives
Market & Competitor Research
Understanding the marketing funnel & customer journey
Identifying target audience segments
Creating a Buyer Persona
Developing a value proposition
Deep dive into important terms & metrics in digital marketing
Understanding Media- Paid, Shared, Owned, and, Earned
Overview of digital marketing channels - Inorganic and Organic
Choosing the right channel mix for your business
Case studies of each channel

Projects you will be doing

Develop a Digital Marketing Plan for a Small Business
Analyze a Competitor's Digital Marketing Strategy

Module 2-3

SEO
Fundamentals

Understanding SEO & Google updates
SEO Myths & Proactive SEO
Ranking Analysis
Content Optimisation for SEO
Introduction to Technical SEO
Off-Page SEO
Link building fundamentals
Internal Linking
Backlink Analysis
Link Building Techniques
URL removal
SEO mistakes and staying updated Common SEO Mistakes
Manual Actions & Google Penalties
Stay updated with SEO
Using Al with SEO Keyword Research with Al
Content Structure with Al
Title & Meta Description with Al

Projects you will be doing

Keyword mapping audit of a website

Module 4-5

Social Media
Marketing

Fundamentals of Social Media Marketing
Company wise content strategy - B2C vs B2B
Channel-wise content strategy
Content Marketing using Al-Idea generation, content creation & automation
Understanding the algorithms of different channels
Metrics for Social Media Marketing
Case studies from some B2C brands
Content formats on social media

Marketing on YouTube
Marketing on Linkedin
Marketing on Instagram
Marketing on Twitter

Projects you will be doing

Create a content calendar for a real business and produce social media content using AI ToolU
Create social media progress report to senior marketing management

Module 6-7

Persuasive
Copywriting

Crafting attention-grabbing headlines and subheadings
Writing clear and persuasive copy that communicates value propositions
Utilizing persuasive language and storytelling techniques
Optimising copy based on different elements-time/audience
Setting goals and objectives of Landing Page
Aligning landing page goals with overall campaign objectives
Optimizing page navigation and structure for ease of use
Framework for ideal LP/Elements of ideal LP
Analyzing and optimizing ad visuals, headlines, and copywriting
Testing and iterating ad variations to improve performance
Utilizing compelling and attention-grabbing creative elements
How to set up briefs for designers and freelancers
How to build Brand guidelines

Projects you will be doing

Crafting compelling Headlines and Spec Ads

Module 8-9

Marketing
on Google

Setting up Google Webmaster Tool
Understanding Campaign types and structure
Exploring different keyword match types and their impact
Types of Search Ads
Crafting compelling ad headlines and descriptions
Understanding bidding options and strategies for maximum ROI
Creating search campaign structure from scratch
Campaign tracking and performance management
Exploring various types of Audiences in Google Ads
The Art of Display & Discovery Advertising
Mastering Video Advertising on YouTube
UAC Campaigns: Unleash the Power of Automation for Explosive Growth
Campaign performance management with data-driven decision making

Projects you will be doing

Create a Google Ads account structure for a global e-commerce brand, which should encompass Search, YouTube, and Discovery campaigns

Module 10-11

Marketing
on Facebook

Overview of Facebook Ads
Understanding the Objectives, Metrics to track, Buying Type & Facebook Algorithm
Exploring various types of Audiences in Facebook Ads Manager
Bid Strategies, CBO VS ABO and FB Funnel
Understanding all the ad platforms and placements
Types of Facebook Ads (Static, Carousel, Video, etc)
Setting up your Facebook Ad Account for Scale & Success
Learn to determine ROAS accurately
Dashboard ROAS VS Realized ROAS
Campaign Performance analysis and optimization
Ad automation - RevealBot/Madgicx
Automation Possibilities, Martech Stacks
Rule Automation, Creative Automation Platforms
Email Automation, Omni-Channel Messaging + Tools

Projects you will be doing

Set up a Facebook Ads account for an Insurance company and create campaigns, Audiences, creatives, and ad copies

Module 12

Marketing on LinkedIn & other platforms

Types of LinkedIn Ads
Setting up ad accounts, billing, and payment options
Understanding LinkedIn demographics and audience targeting options
Using LinkedIn Audience Insights to research your target audience
Building custom audiences with LinkedIn Lead Gen Forms
Understanding Linkedin Ads analytics and metrics
Using LinkedIn Ads Manager to track performance
Best practices for analyzing and improving campaign performance
Using Linkedin conversion tracking
Utilizing Linkedin retargeting and lookalike audiences
Leveraging Linkedin's ad targeting options
Ad Network-Programmatic
Alternative Ad Networks - Quora, Buysell. Carbon, App UA Channels, Programmatic, Hyper, Omni
Step into the world of targeted Apple Search Ads
Master the Art of Optimizing Amazon Ads
Native Advertising: Captivate Audiences with Taboola, Outbrain, and Yahoo
Quora Ads: Learn to drive traffic, generate leads, and build brand authority

Projects you will be doing

Prepare a LinkedIn marketing plan for an Edtech company

Module 13

Conversion
Tracking

Conversion tracking importance
Cookies FLOC Campaign Builder
Reading Analytics & User Life Cycle Events
GA4 Dashboard Reporting & Funnel Path Analysis
Segment Overlap Cohort & User Lifetime
Reading Attribution Projects In Google Analytics Setting
Google Analytics For Your Website (Blogger WordPress, Custom)
Set Up Of Microsoft Clarity Hotjar Free Heat Maps & Session Recordings
Understanding Conversion Events Theory Implement Different Events (B2b) In GA
Setting Events B2C Google Analytics Custom Report Dashboard
GTM Implementation Theory+ E-Com Tracking
User Behavior, Reading Mixpanel KPI Trends Finance, E-Commerce & SaaS
Mobile App Conversion Tracking
Segment Essentials
Matomo-Web Analytics Tool Demo

Projects you will be doing

Set up GA 4 and create various useful reports for you business

Module 14-15

Basic to
Advanced CRO

Understanding conversions and the fundamentals of CRO
The CRO Process- Observe, Ideate, Test, Deploy
Deep dive into each of the components of the CRO Process
Observe-Heuristic analysis, Quantitative data, Qualitative data
Ideate-Idea, Hypothesis, Prontization
Test-Delivery, Measurement
Deploy-Decision making, Statistics, Shipment
Best practices
CRO Checklist (bonus: free download)

Projects you will be doing

List down 10 hypotheses Based on observations; With associated primary and/or secondary metric
Prioritise based on ICE framework In collaboration with your manager/team
Decide type of test
Create a timeline (If possible)
Complete the CRO loop by executing 3 tests

Module 16

Media
Planning

Fundamentals of Media Planning
Understanding media objectives and strategy
Media mix decision Traditional vs Digital
Budget allocation across different channels
Media buying Direct, Programmatic, Real-Time Bidding
Media scheduling
Media Evaluation Metrics & KPIs
Understanding Ad frauds and brand safety
Case studies and real-life media planning scenarios

Projects you will be doing

Prepare a media plan for a Real Estate builder in Bangalore

Module 17

Dashboard
‍

Introduction to Data Visualisation and its Techniques
Types of Charts/Representations
Data Studio - Introductions, Building Blocks, Data Sources
Types of Data Connectors
Pull data via multiple filters
Live Case Work - Preparing a live dashboard with a real-time problem statement

Projects you will be doing

Build a dashboard on data studio

Module 18

Attribution
‍

Why Attribution Is Needed?
View Through & Click Through
What Questions Can MTA Answer?
Last Touch, First Touch, Linear, Time Decay, Position-Based, U-Shaped, V-Shaped Attribution
How To Make Google Analytics Attribution Project?
How To Interpret The Data In GA?
Designing A Custom Attribution Model For Your Business In GA (B2B & B2C)
Attribution Algorithms - What Goes Into Budding An Attribution Tool?

Projects you will be doing

Create a custom attribution model

Module 19

Marketing
Automation

Why is Email Marketing important?
Who are the big players winning it?
Email Marketing Best Practices
Top 10 Tips to Keep in Mind to Leverage More from Email Marketing
Key Metrics to Focus on for Email Marketing
WhatsApp Marketing and its Journey so far
Why is WhatsApp Marketing a double-edged sword?
10 Things you should know before trying out WA Marketing
Metrics and Consumer Journey Crafting via Email and WA marketing in blend
Live Case Study solve - Dashboard walkthrough via one platform

Projects you will be doing

Build an email and whatsapp marketing campaign and automate using Zapier

20-24

Capstone Project
& Job Preparation

Apply the learnings from the program and build an end-to-end digital marketing strategy for a brand
Resume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skills
Mock Interviews
Job search tools and methods to get hunted
Tips to reach out through LinkedIn & other online portals
How recruiters look at your candidature
Salary expectation & negotiation
Reasons why companies hire you & ways in which you can add value
Understand what it takes to grow in a career

Apply Now

Exclusive Sessions on Job Assistance

Session 1

Gain practical insights and strategies directly from mentors on how to tackle technical tasks in interviews with ease.

Session 2

Align your skills and goals with industry demands with a clear understanding of job roles and expectations.

Session 3

Learn the do's & don’ts of resume building directly from experts. Make sure your resume stands out without getting lost in the Applicant Tracking System filters.

Session 4

Thinking of switching to a marketing role? This session will guide you through the transition smoothly, highlighting the key skills and experiences to focus on.

Session 5

Craft a stunning portfolio that showcases your skills and projects to attract top-tier job offers and freelance opportunities.

Session 6

Get insider tips on how to ace marketing interviews at MAANG companies.

Graduation Day

End the journey on a high with an offline graduation ceremony!

Offline Mode

Celebrate your journey, the wins & losses, with your fellow learners & mentors!

Gain Expert Insights LIVE

Participate & ask your burning questions in a LIVE expert panel discussion.

Unlimited Fun

Enjoy good food, great company & the pride of receiving your certificates

But That's Not All, You also get

Exclusive AI-Powered Advanced Learning Modules!

Meet Your Mentors

Krishni Miglani

Product Marketing

Manas Barpande

GM - Copy & Social
Media Lead

Alice Mendonça

Ex Linkedin Ad Grants

Siddhartha Kathpalia

Ex Associate Director

Ankit Agarwal

Head of Digital &
Performance Marketing

Kiran Washindkar

VP of Digital

Kaushik Sen Deka

Marketing Strategist

Monica Jasuja

Ex Head of Digital &
Emerging Partnerships

Meenakshi Bhardwaj

Brand Lead

Rahil Shah

YouTube Consultant,
Founder Creatr & Co

Naim Alam

Growth Marketing
Manager

Hear it from our learners

Mandar Sonavane

In the company I am currently working, a lot of things like the GA, GTM, FB pixels and Microsoft Clarity were either not set up, or not set up properly. This course taught me all these things which helped me create an immediate impact at my new organization.

Priya Sharma

I Started my own blog after going through this course. Learnt how to position, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Gained a good understanding of online ad campaign metrics and analysis, including CPM, CPC, CPA, and CTR advertising models.

Mandar V. Deo

It helped me to gain more insights on digital marketing. The real life used cases and lessons provided by Deepan and Ashwin are very much applicable for my projects as well - which I’m applying

Manpreet Singh

One of the greatest advantages of this program is the amazing community it provides. There are mentors and peers who are always ready to offer assistance whenever needed. Moreover, the skills I have gained in just 8 weeks through this program would typically have taken me 3-4 years to acquire if I hadn't joined

Aditya Mishra

As I got my concepts clear, my ads started performing significantly better and got good quality leads. Cheers to Deepan, Ashwin and the Growth School Team.

Mahasweta Mazumder

I was able to get 700% ROAS for a signage search campaign. This was a great feat as signage was a new category introduced by our company

How does this program work?

Weekly Live Q&A and Guest Sessions

For expert insights and answers to all your questions

Collaborative Jamming and Networking Sessions

Share ideas and solve problems in weekly community sessions to build a strong network

On Demand Content

Because we understand that fitting live sessions into your daily schedules can be tough

Community for life

You’ll be made part of a community of like-minded people where you can network, share opportunities, and build relations.

A Quick snapshot of
your journey

Fill the Application

Kick-start your AI journey by completing the application form and submit for review by experts.

Your Selection

Once chosen, you will receive a comprehensive email with all the course details you need.

Kickoff and Onbording

Get started with 4 weeks of intense learning, innovation, and growth!

Foster Relationship

Connect, collaborate, and create with fellow AI enthusiasts to become part of a global network of innovators.

Celebrate & Share

Celebrate your achievements with your peers and amplify your success across social platforms.

A Quick snapshot of
your journey

Fill the Application

Fill out the complete Application Form.
Note: SOP is mandatory to increase your chances of getting Shortlisted*

Your Selection

Once chosen, you will receive a comprehensive email with all the course details you need.

Kickoff and Onboarding

Get started with 6 months of intense learning, innovation, and growth!

Foster Relationships

Connect, collaborate, and create with fellow aspiring Digital Marketers.

Celebrate & Share

Celebrate your achievements with your peers and amplify your success across social platforms.

Frequently asked questions

What are the prerequisites for this course?

While there are no formal prerequisites for our Digital Marketing Program, a passion for learning and an interest in Digital Marketing will certainly enhance your experience.

When do the live group calls and guest sessions take place?

The live group calls are scheduled on weekends. The complete program schedule will be shared during the onboarding call.

What happens if I can't attend the live sessions?

We've designed our Digital Marketing Program to accommodate your busy schedule. If you miss a live session, you can catch up with session recordings and participate in community forum discussions at your convenience.

How involved is the mentor in this program?

Our mentor will actively participate during live sessions to answer questions and provide feedback. While we can't promise a response to every single message outside these sessions, the mentor will regularly share insights and address common issues.

How much time should I expect to invest in this program weekly?

To get the most out of this program, we recommend spending at least 4-5 hours per week. The live sessions will typically last about an hour, with additional time for exercises, discussions, and personal study.

What is included in this program?

When you join our Difgital Marketing, you get lifetime access to all pre-study materials, recordings of live sessions, guest sessions, and an exclusive online community for networking and discussion. Even after the program concludes, you retain indefinite access to all these resources.

What if I have a question or problem between live sessions?

Our program includes access to a vibrant online community where you can post questions, share insights, and learn from your peers. We also provide session recordings for review at your leisure.

Do I need any specific software or hardware for this program?

Most of the tools and platforms we'll use during this program are accessible online. Any specific requirements will be communicated to you before the start of the program.

What kind of certification will I receive upon completion?

Upon successful completion of 80% of the coursework, including all learning modules and project submissions, you'll receive a Certificate of Completion from our organization, recognizing your new skills and knowledge.

What opportunities are available after completing this program?

This program is designed to provide practical skills and knowledge in Digital Marketing, making you more attractive to employers in a range of industries. Additionally, you'll join a network of like-minded individuals for potential collaboration and learning opportunities.

When do the live group calls and guest sessions take place?

The complete program schedule will be shared during the onboarding call.

Become A Full-Stack AI-Powered Digital Marketer In Just 6 Months

Program Highlights

Master 20+ Tools, Including AI-Powered Platforms

Here’s Why You Need to
Master Digital Marketing

$786.2B

14000+

#1

72%

11 Lakhs+

49%

Here’s your Actionable Roadmap to becoming a Top 1% Digital Marketer

Exclusive Sessions on Job Assistance

Graduation Day

But That's Not All, You also get

Exclusive AI-Powered Advanced Learning Modules!

Meet Your Mentors

Hear it from our learners

How does this program work?

A Quick snapshot of
your journey

Fill the Application

Your Selection

Kickoff and Onbording

Foster Relationship

Celebrate & Share

A Quick snapshot of
your journey

Fill the Application

Your Selection

Kickoff and Onboarding

Foster Relationships

Celebrate & Share

Ready To Become an In-Demand Digital Marketer?

Ready To Become an In-Demand Digital Marketer?

Digital Marketing Program

Access to Content and Projects:

Before you ask!

Frequently asked questions

Become A Full-Stack AI-Powered Digital Marketer In Just 6 Months

Program Highlights

Master 20+ Tools, Including AI-Powered Platforms

Here’s Why You Need toMaster Digital Marketing

$786.2B

14000+

#1

72%

11 Lakhs+

49%

Here’s your Actionable Roadmap to becoming a Top 1% Digital Marketer

Exclusive Sessions on Job Assistance

Graduation Day

But That's Not All, You also get

Exclusive AI-Powered Advanced Learning Modules!

Meet Your Mentors

Hear it from our learners

How does this program work?

A Quick snapshot ofyour journey

Fill the Application

Your Selection

Kickoff and Onbording

Foster Relationship

Celebrate & Share

A Quick snapshot ofyour journey

Fill the Application

Your Selection

Kickoff and Onboarding

Foster Relationships

Celebrate & Share

Ready To Become an In-Demand Digital Marketer?

Ready To Become an In-Demand Digital Marketer?

Digital Marketing Program

Access to Content and Projects:

Before you ask!

Frequently asked questions

Here’s Why You Need to
Master Digital Marketing

A Quick snapshot of
your journey

A Quick snapshot of
your journey