140+ Hours of recorded content
26+ Sessions of Live Learning
13+ Projects & Assignments
No Marketing Experience Needed
Learning Gen AI-Powered Content and Tools
AI-Powered Performance Marketing
Learn Performance Marketing with AI: The New-Age, Data-Driven Advanced Digital Marketing
The cohort is limited to 70 people. Hurry up! Join now.
That's Not It, We're Also Giving You Some
Bonus Modules for Advanced AI Powered Learning
Our Mentors Have Taught Performance Marketing
to Professionals from
Generative AI for Marketers
Module 1
Mastering AI Marketing Essentials
With an introduction to AI Tools for Marketing, Gain a core understanding of AI's power in marketing. Learn essential tools for task automation and campaign effectiveness, setting the foundation for AI-driven marketing success.
Module 2
AI in Marketing and Content Strategy
AI-Driven Business and Branding Learn to use AI tools for strategic planning and brand development. Create compelling brand elements and build strong websites to enhance your marketing strategy.
Module 3
Branding, Social Media & SEO Optimization
Master content creation and social media marketing with AI tools. Create engaging content, manage social media schedules, and design impactful visuals for better audience engagement.
Module 4
Advanced AI Applications in Marketing
Explore specialized AI tools for outreach and customer experience. Use AI for personalized email campaigns, chatbot integration, and data-driven decisions to improve marketing results.
Tools you will learn
Facebook Ads
Google Tag Manager
Microsoft Clarity
Google Analytics
Google Ads
Semrush
Convertkit
Zapier
ChatGPT
Jasper
ClearScope
Grammarly
Mixpanel
Brandwatch
Hootsuite
Adobe Advertising Cloud
Ad Clarity
Media Math
Trade Desk
Zapier
And many more ...
Who is this program for?
Mid-level Digital Marketing & Performance Marketing Professionals
Who wants to be part of a growing community of some of the best minds in the industry
Digital Marketers & Marketing Professionals
Who wants to transition to an in-demand & profitable career.
Founders/marketing agency owners
Who want to increase their revenue-generating opportunities and acquire bigger clients
Working Professionals (From Data, Analytics, Web, UX, Product)
Who wants to transition to an in-demand & profitable career.
Marketing Freelancers
Who wants to increase their revenue-generation opportunities, acquire bigger clients
Social Media Marketers
Who wants to grow their skill-set in Performance Marketing
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Course Content Curated by
Deepan Siddhu
Director - Demand generation at Saas Labs
I have worked with over 150 brands driving over INR 350 Cr in revenue and over USD 1 Billion in revenue pipeline. Some of the clients I've helped include: Amazon, Dell, AirAsia, Webenza
Suraj Raman
Former Regional Product Lead-APAC, Performance Max Google
I've crafted hundreds of sales strategies for APAC's traditional advertisers to turn them into strong digital marketers. While working on many Gen Z brands, I realised the power of short-form-video and led with YouTube Shorts.
Supercharging brands is about right media distribution with relevant audiences. In creating path for revenue growth, I launched Google ConnectedTV offerings to advertisers all over APAC in form of hackathons to drive incremental sales growth. In our course, you will get to learn technical details behind building funnels, while creating right hooks to engage & grow revenue.
Aanchal Jain
Former Head of Growth Marketing - Amazon miniTV | Ex-Industry Manager, Google
Marketing leader with 12+ years of experience leading multi million dollar campaigns, driving business growth. Lead small and large teams to launch integrated campaigns delivering on top-lines as well as brand metrics. Adept at third party measurement & effectiveness studies, performance marketing, Video marketing, app growth and GTM strategies.
Beyond business, a strong DEI leader, served as the India lead for a Global DEI program at Google. The program involved managing the largest APAC site with 60+ facilitators and impacting ~6K people each year.
Sumit Verma
Media Account Specialist Lead at Google
Marketing professional with 10+ years in Digital Marketing, spanning strategy, operations, and analytics. Proven record of establishing and growing sustainable businesses. Former roles include growth and strategy at Meta (formerly Facebook) and spearheading digital marketing at BlinkIt (formerly Grofers). Currently a Media Account Specialist Lead at Google, managing top consumer brands like Nestle, Danone, and Keurig.
Manish Rai
Ex- Performance Marketing manager
As a Growth and Performance Marketing Consultant with 8+ years of experience, my focus is on helping new-age product and service-based startups boost their performance marketing game through paid media channels such as Facebook Ads, Google Ads, and LinkedIn Ads.
I have also led the growth roadmap for boAt Lifestyle, one of the fastest growing consumer electronics brands in India, managing a media budget of over 75 crores".
Brands our Mentors have impacted
Exclusive Sessions on Job Assistance
Session 1
Gain practical insights and strategies directly from mentors on how to tackle technical tasks in interviews with ease.
Session 2
Align your skills and goals with industry demands with a clear understanding of job roles and expectations.
Session 3
Learn the do's & don’ts of resume building directly from experts. Make sure your resume stands out without getting lost in the Applicant Tracking System filters.
Session 4
Thinking of switching to a marketing role? This session will guide you through the transition smoothly, highlighting the key skills and experiences to focus on.
Session 5
Craft a stunning portfolio that showcases your skills and projects to attract top-tier job offers and freelance opportunities.
Session 6
Get insider tips on how to ace marketing interviews at MAANG companies.
Also, Access to Masterclasses
from Industry Experts like
Larry Kim
Founder
Udit Goenka
Founder - PitchGround
Benton Crane
CEO
Guillaume Moubeche
Founder & CEO
Ovais Ahmed
Director - Performance Marketing
Shalabh Jaiswal
Senior Marketing Associate
Nirman Dave
CEO
Vedanarayanan Vedantaham
Marketing Leader
Daniel Doan
Direct-Response Conversion Copywriter
Sarath Kuruganty
Community Programs Manager
Nitin Manchanda
Founder & Chief SEO Consultant, Botpresso
Travis Chambers
Chief Media Hacker,
Chamber Media
Chamber Media
Nick Shackelford
CEO-Managing Partner, Structured
Scott Desgrosseilliers
CEO, Wicked Reports
What will you learn over 10 Weeks?
Week 1
Fundamentals of Performance Marketing
- The Fundamental Concepts of Performance Marketing
- Finding your target audiences
- Picking the right channels
- Stealing from competitors
- B2B – Performance Marketing
- B2C – Performance Marketing
- Metrics to Master in PM
Week 2
Value Proposition, Ad Copy/Creative and Tests
What You Will Learn
- Message Matching
- Ad Copy – Foundation
- Writing ads that get people to click
- Ad Creative – Foundation
- Designing ads that get people to buy
- Popular Ad Copy Frameworks
- Audience Stages
- Funnel creation & mapping
- Ad Teardown
- Audience Research Tools
- VOC Research
- Value proposition – Frameworks
- Ad Copy – Frameworks & Formulas
Projects you will be doing
- Build your own value proposition
- Writing Ad copies for your business
- Designing ads for your business
- Message Match – Full Funnel Setup
Week 3
Advanced Conversion Tracking
& event setup
& event setup
What You Will Learn
- Understanding Conversion Events
- Setting up conversion tracking
- Introduction to Analytics Platforms
- 6 Google Analytics – Essentials
- Google Tag Manager – Essentials
- Segment – Essentials
- Matamo – Essentials
- Mixpanel – Essentials
Projects you will be doing
- Google Analytics configuration
- Google Tag Manager configuration
- Segment configuration
Week 4&5
Deep Dive into Facebook and Google Ads
What You Will Learn
- Facebook Ads – Foundation
- Google Ads – Foundation
- Programmatic, DV 360 & Oracle Bluekai -Foundation
- Cold Traffic Campaign Strategies
- Warm Traffic Campaign Strategies
- Hot Traffic Campaign Strategies
- Campaign Troubleshooting Strategies
- Campaign Scaling Strategies
Projects you will be doing
- Facebook Ads Setup & Review
- Google Ads Setup & Review
- Keyword Intent – B2C
- Keyword Intent – B2B
- Running your first experiment
Week 6&7
Complete Media Planning and Buying
What You Will Learn
- Awareness + Acquisition channels overview
- Truth about awareness channels
- Affiliate Marketing – Deep Dive
- Ad Networks – Deep Dive
- App Campaigns – Deep Dive
- Programmatic vs Direct Buying
- Audience Building Strategies
- Offer Building & Ad Optimization Strategies
Projects you will be doing
- B2B – Media Plan
- B2C – Media Plan
- App Marketing – Roadmap
- Programmatic Stack – Research
Week 8
Understanding Attribution & Automation
What You Will Learn
- Ad automation – Deep Dive and Hacks
- Attribution Fundamentals
- Commonly available attribution models
- Pros Vs Cons of the most common models
- B2B & B2C Attribution Models
- Ad Automation – Tools
- Budget, Bid, Audience & Creative Automation
Projects you will be doing
- Build your own custom attribution model
- Ad Automation – Deep Dive & Hacks
Week 9
1 Week of Interview Preparation
- Understand what it takes to grow in a career
- Reasons why companies hire you & ways in which you can add value
- Salary expectation & negotiation
- How recruiters look at your candidature
- Switching jobs/industries
- Identifying and overcoming psychological biases that impede your career growth
- Mid-life career crisis & dealing with age bias & Creative Automation
- Finding & Cracking Opportunities
- Job search tools and methods to get hunted
- Resume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skills
Week 10
1 Week of Career Acceleration Guidance
Grow in your existing Performance Marketing Career
- Plan your own performance first as a performance marketeer
- Negotiate your own performance bonus on completion of revenue targets - 20%-30%
- Roadmap to increase your salary by 30% in the same organisation.
- Salary & Negotiating
- Understanding & Managing performance appraisals
- Reach Out Through Linkedin & Other Online Portals
- Ace In Telephonic & Video Interviews
- Developing A Network for long term growth
Learn and Navigate through the future - Use AI to your advantage
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Exclusive Module on Leveraging AI & ChatGPT as a Performance Marketer
- Personalized ad creatives: Resonate with your TG and maximize engagement.
- Sentiment analysis & social listening: Monitor brand reputation & get actionable insights.
- A/B testing & multivariate experiments: Rapidly iterate and optimize campaign elements.
- Content optimization: Optimize Keywords and content strategy for better organic reach.
- Boost productivity: Learn the art of prompt engineering and get mundane tasks done.
- Future-proofing: Master AI and ChatGPT to stay competitive and advance as a marketer.
Here's what some of our 15,000+ Learners Have to Say About The Program
Shahrukh Shaikh
I was very sure of the quality of the course as I had previously attended the workshop by Deepan. Half way into the course I was thinking of switching into some digital marketing agency where I can implement my course knowledge. Within a week I was interviewed by a Performance Marketing agencies in Pune, When I told them I was a doing a PM course from Growth School. I was offered the job. Thanks a lot Growth School TEAM.
Sukhsagar Singh
I enrolled into this program for personal growth and bringing performance marketing to my tier-II city. I must say the quality of content and the expert advice from the mentor has helped me gain a lot of knowledge. I've been doing digital marketing for the past 4 years but this course and the workshops exposed me to the case-study based practical knowledge enhancing my current skillset. I'd recommend GrowthSchool to anyone and everyone who wants to gain practical exposure in a short frame of time, learning from the experts in the domain.
Urshita Patel
Overall, I found the performance marketing course a valuable investment in my professional development. The instructors were knowledgeable and engaging, and the course material was comprehensive and up-to-date. I appreciated the practical, hands-on approach to learning, which allowed me to apply the concepts I learned in real-world scenarios. The course was well-structured and easy to follow, and the online platform was user-friendly. I would highly recommend this course to anyone looking to improve their skills in performance marketing
Megha Chowhan
Performance Marketing was my 3rd program at GrowthSchool. I started getting offers post this course! All the mentors are really amazing, the content was detailed, every time I get so many new things to learn. The assignments are explained in a detailed manner and were really helpful. The extra resources provided helped a lot. Being a Digital Marketer, this Performance Marketing course was more like a cherry on top in boosting my career. Thank you team for all your guidance and wonderful course.”- Megha Chowhan
N Sai Kumar
I think this course is priceless! I learned so many tools and tactics, how to use them, when to use them. If you are managing a company page or brand page and don't know how to use it smartly - this course will teach you a lot.
Manguirish Nadkarni
Learnt real practical ways of how to optimize and scale your campaigns. Learnt a lot about researching audience, brand and competitors which has been a very crucial for me to create templates which has helped me to pitch advanced programs to our customers and upsell our business services. I will recommend this program for my team as well. I am making a pitch to my management to include this program for as part of our team training.
Vishnu Mallah
Ever since I added my polished and highly effective pitches and tasks to my LinkedIn profile, the influx of multiple job offers per week has been nothing short of remarkable. It's evident that my dedication and hard work in media and performance have not gone unnoticed, as 7 CEOs from various media agencies and product companies have reached out to me to discuss how my expertise in performance could elevate their businesses and Media returns
Outcomes you can expect
15% increase in conversions in 15 minutes using a Steroid Tool
- Instantly actionable steps that can help you lift your conversions as you go.
- 25,000+ Businesses have implemented the same.
Classifed FTFR Technique to Scale Your Campaigns
- A systematic approach to scale without compromising ROAS.
- The same technique has scaled this very workshop by 300% over 12 months!
GrowthSchool’s Million-Dollar Landing Page Formula
- A conversion driven machine that can help you sell your products sustainably!
- Landing pages made using this have combined generated 400,000+ conversions!
“X-Ray Your Funnel” Mechanism
- Spot revenue leakages and fix them using tried and tested tools and fix them.
- 96% of Marketing Funnels can have a better conversion rate if leaks are plugged!
P3 Segmentation to Sniper Target your customers!
- Shoot your campaigns at the right audience, with the right message at the right time!
- Customers call 74% of the ads they see as irrelevant. Use P3 to counter that.
7 Step Playbook for Thumb-Stopping Creatives
- A secret checklist that has produced creatives that not only stops scrolls but leads to traffic and conversions.
- Ads made following this playbook get a CTR of 1.8% (Avg across the world is 0.9%)
Go James Bond on your Competitors Campaigns
- Learn the exact ways to understand your competitors strategies and BETTER them in your business!
- 5000+ Marketers discovered untapped TGs using this.
Non-Zuck Growth Channels
- Learn the exact ways to understand your competitors strategies and BETTER them in your business!
- 5000+ Marketers discovered untapped TGs using this.
Bring Your Imagination to Life
- Learn the exact ways to understand your competitors strategies and BETTER them in your business!
- 5000+ Marketers discovered untapped TGs using this.
Program Details
Ready to Join?
More than 500 people have already applied for the program. So make sure you apply now!
FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.
FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.
Apply Now
The cohort is limited to 100 people.
Hurry up! Join now.
Hurry up! Join now.
What you get:
Access to a powerful community of Marketers and people from top brands.
One year access to the pre-reads, curriculum, and training material.
Exclusive passes to physical events and meetups in the community.
Opportunity to connect with Guest Mentors who have wokred in prominent startups.
Learn Gen AI-Powered Content and Tools.
How does this program work?
Weekly Live Q&A and Guest Sessions
For expert insights and answers to all your questions
Collaborative Jamming and Networking Sessions
Share ideas and solve problems in weekly community sessions to build a strong network
On Demand Content
Because we understand that fitting live sessions into your daily schedules can be tough
Community for life
You’ll be made part of a community of like-minded people where you can network, share opportunities, and build relations.
Beyond the Online Classroom: Exclusive Offline events
Country-WideOffline Events and Meet-ups
3-Day Offline Immersion Event
Learn. Collaborate. Transform.
Day 1
Check-in
Ice-breaking activity
Keynote by CXOs
Mega Hackathon
Day 2
Networking Activities
Category-specific Hackathons
Day 3
Activities
Check-out
Other Offline Events
Monthly Welcome Brunch
Join the Inner Circle! Connect, share, and build connections over great food—monthly in your city.
Marketing Community Events
Learn directly from leaders, ask tough questions, and expand your horizons at these offline events.
Offline Graduation Ceremony
Celebrate in Style! Mark your achievements with a graduation ceremony to remember.
Ready To Become an AI-Powered Performance Marketer?
OFFERINGS
Live Sessions
Recorded Content
Project/Assignments
Community Support
Offline Events
Certifications
Simulations
AI-Powered Resume Review
AI-Powered LinkedIn Review
LinkedIn Optimization Module
Generative AI for Marketing
Access to Self-Paced
SEO/Growth Hacking Course
SEO/Growth Hacking Course
Career Transition Support
including 1v1 mentor support
including 1v1 mentor support
Exclusive Perks
Premium Upskilling
Elite Career Transition
Before you ask!
Yes! You will be certified with not one but three certificates post-completion.
Why GrowthSchool?
We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
Here are some mind blowing Stats
Linkedin
Top Startup 2023
Backed by the best
And 80+ Angel Investors like
