Performance Marketing Mentorship

Course Content Curated by

Saranesh Rajendran

Head – Performance Marketing, GrowthSchool

Over the last decade, I’ve mastered the art of performance marketing, driving strategic growth for brands like Amazon, Canva, and Swiggy. My strength lies in crafting end-to-end digital strategies that don’t just engage – they deliver measurable business outcomes. At M&C Saatchi Performance and Merkle Singapore, I led large cross-functional teams, managing ₹8 Cr+ in monthly media investments across geographies including SEA, US, and India.

From scaling programmatic media to orchestrating full-funnel strategies across display, video, influencers, and retention channels, my approach has always been rooted in data and customer experience. At GrowthSchool, I now help shape the next generation of marketers to build scalable growth engines that combine storytelling, targeting precision, and performance-driven execution.

Kaushik Sen Deka

Senior Marketing Strategist, Google

My journey across digital growth started in analytics and evolved into full-stack marketing leadership. Today, I empower 100+ mid-market brands across EMEA to scale with Google Ads, driving 2.3x industry average portfolio growth through data-backed strategies and robust GTM plans. At Google, I’ve led ABPs unlocking $X.XBn in advertiser commitments and delivered record-breaking revenue during peak seasons like Black Friday and Cyber Week.

With a foundation from MICA and experience at ACKO and CleverTap, my focus has always been on long-term customer value – from CLTV optimization to campaign innovation. Whether mentoring at GrowthSchool or spearheading market activations, I blend strategic foresight with deep platform expertise to help brands thrive in a constantly evolving digital landscape.

Mayank Verma

Senior Manager – Growth Marketing, Razorpay

I've spearheaded digital strategies for top brands like Swiggy, Emami, and Manyavar, transforming their online presence and driving exponential growth. While scaling multi-channel media strategies, I realized the power of performance marketing and drove Manyavar’s 2.2x revenue growth with innovative campaigns

Supercharging brands is about blending data with customer-centric strategies. To achieve incremental growth, I led digital marketing teams at Merkle Sokrati, managing ₹7 Cr+ in monthly ad spends across multiple clients. In our course, you will learn to build and optimize full-funnel strategies while creating high-converting hooks to engage and grow revenue.

Aanchal Jain

Former Head of Growth Marketing - Amazon miniTV | Ex-Industry Manager, Google

Marketing leader with 12+ years of experience leading multi million dollar campaigns, driving business growth. Lead small and large teams to launch integrated campaigns delivering on top-lines as well as brand metrics. Adept at third party measurement & effectiveness studies, performance marketing, Video marketing, app growth and GTM strategies.

Beyond business, a strong DEI leader, served as the India lead for a Global DEI program at Google. The program involved managing the largest APAC site with 60+ facilitators and impacting ~6K people each year.

Sumit Verma

Media Account Specialist Lead at Google

Marketing professional with 10+ years in Digital Marketing, spanning strategy, operations, and analytics. Proven record of establishing and growing sustainable businesses. Former roles include growth and strategy at Meta (formerly Facebook) and spearheading digital marketing at BlinkIt (formerly Grofers). Currently a Media Account Specialist Lead at Google, managing top consumer brands like Nestle, Danone, and Keurig.

Manish Rai

Ex- Performance Marketing manager

As a Growth and Performance Marketing Consultant with 8+ years of experience, my focus is on helping new-age product and service-based startups boost their performance marketing game through paid media channels such as Facebook Ads, Google Ads, and LinkedIn Ads.

I have also led the growth roadmap for boAt Lifestyle, one of the fastest growing consumer electronics brands in India, managing a media budget of over 75 crores".

Exclusive Sessions on Job Assistance

Session 1

Gain practical insights and strategies directly from mentors on how to tackle technical tasks in interviews with ease.

Session 2

Align your skills and goals with industry demands with a clear understanding of job roles and expectations.

Session 3

Learn the do's & don’ts of resume building directly from experts. Make sure your resume stands out without getting lost in the Applicant Tracking System filters.

Session 4

Thinking of switching to a marketing role? This session will guide you through the transition smoothly, highlighting the key skills and experiences to focus on.

Session 5

Craft a stunning portfolio that showcases your skills and projects to attract top-tier job offers and freelance opportunities.

Session 6

Get insider tips on how to ace marketing interviews at MAANG companies.

What will you learn over 12 Weeks?

Week 1

PM Foundations & Industry Landscape

Evolution of Performance Marketing: Trends in India & Globally
Key Terminologies: CAC, LTV, ROAS, Conversion Rates
B2B vs. B2C Performance Marketing: Strategic Differences
Funnel-Based Strategies: TOFU, MOFU & BOFU

Week 2

Meta Ads Mastery (Facebook & Instagram)

What You Will Learn

Introduction to Meta Ads – Platform Deep Dive
Campaign Objectives & Funnel Mapping (TOFU, MOFU, BOFU)
ABO vs. CBO Bidding Strategies
Retargeting & Lookalike Audience Strategies
AI-Powered Meta Ads & ROAS Optimization

Week 3

Google Ads Mastery

What You Will Learn

Search Intent & Ad Rank: How it Works
Smart Bidding: Target ROAS, Max Conversions
Performance Max & Display Campaign Best Practices
Google Discovery Ads & Demand Generation Strategies
YouTube Ads: Targeting, Optimization, and Impact
Privacy-First Marketing & First-Party Data Collection

Week 4

Emerging Ad Platforms

What You Will Learn

LinkedIn, Apple, Amazon, Flipkart & Native Ads Overview
Platform-Specific Campaign Objectives & Targeting
Native Ads & Display Network Combinations
Media Mix Modeling (MMM)
Strategic Budget Allocation for Emerging Platforms

Week 5

Crafting High-Converting Ad Creatives

What You Will Learn

Ad Copy Psychology: Emotional & Behavioral Triggers
Static vs. Motion-Based Creative Best Practices
AI-Generated Ad Creatives & Personalization
A/B Testing for Creative Optimization
Performance Measurement & Continuous Improvement

Week 6

E-commerce & DTC Performance Advertising

What You Will Learn

Google Shopping Campaigns: Setup & Optimization
Feed Optimization & Google Merchant Center Setup
Amazon Sponsored Ads vs. Flipkart PLAs
CRO Techniques for eCommerce
Retargeting Funnels for D2C Growth

Week 7

Media Planning & Buying – Part 1
‍

Fundamentals of Media Planning
Funnel-Based Media Strategy Selection
Media Mix Modeling & Platform Selection
Strategic Budget Allocation for Maximum Impact
Planning Across Multiple Verticals

Week 8

Media Planning & Buying – Part 2

What You Will Learn

Planning Metrics for App-Based & Web Campaigns
Multi-Touchpoint Testing Strategies
Predictive Budget Modeling for ROI
Advanced Pricing Models: CPM, CPC, CPL
Scaling Ad Spend Systematically

Week 9

GA4 & Advanced Analytics

What You Will Learn

GA4 Setup: Custom Events, Goals & Enhanced Tracking
Cross-Domain & Multi-Channel Attribution
Data Visualization & Performance Reporting
AI-Based Conversion Forecasting
Predictive Models for Budget Planning

Week 10

Attribution & Automation in Performance Marketing

What You Will Learn

Attribution Models: First Click, Last Click, Data-Driven, MTA
AI-Powered Auto-Bidding & Optimization
Tools: Meta AI, Reveal Bot, Segment.io, Attribution.ai
Dynamic Creative Personalization
Cookieless Tracking & Privacy-First Strategies

Week 11

Advanced Conversion Tracking & Analytics

What You Will Learn

GA4 Setup: Website Visits, Goals & Events
Facebook CAPI & Server-Side Tracking
UTM Tagging & Link Tracking
Multi-Touch Attribution (MTA) vs. Last-Click Models
Privacy-First & First-Party Data Tracking

Week 12

Interview Preparation & Career Acceleration Guidance

What You Will Learn

Mastering Interview Techniques & Career Planning
Resume Building & LinkedIn Optimization
Salary Negotiation & Growth Mapping
Overcoming Psychological Career Barriers
Building Long-Term Professional Networks

Learn and Navigate through the future - Use AI to your advantage

Exclusive Module on Leveraging AI & ChatGPT as a Performance Marketer

Personalized ad creatives: Resonate with your TG and maximize engagement.
Sentiment analysis & social listening: Monitor brand reputation & get actionable insights.
A/B testing & multivariate experiments: Rapidly iterate and optimize campaign elements.
Content optimization: Optimize Keywords and content strategy for better organic reach.
Boost productivity: Learn the art of prompt engineering and get mundane tasks done.
Future-proofing: Master AI and ChatGPT to stay competitive and advance as a marketer.

Here's what some of our 15,000+ Learners Have to Say About The Program

Shahrukh Shaikh

I was very sure of the quality of the course as I had previously attended the workshop by Deepan. Half way into the course I was thinking of switching into some digital marketing agency where I can implement my course knowledge. Within a week I was interviewed by a Performance Marketing agencies in Pune, When I told them I was a doing a PM course from Growth School. I was offered the job. Thanks a lot Growth School TEAM.

Sukhsagar Singh

I enrolled into this program for personal growth and bringing performance marketing to my tier-II city. I must say the quality of content and the expert advice from the mentor has helped me gain a lot of knowledge. I've been doing digital marketing for the past 4 years but this course and the workshops exposed me to the case-study based practical knowledge enhancing my current skillset. I'd recommend GrowthSchool to anyone and everyone who wants to gain practical exposure in a short frame of time, learning from the experts in the domain.

Urshita Patel

Overall, I found the performance marketing course a valuable investment in my professional development. The instructors were knowledgeable and engaging, and the course material was comprehensive and up-to-date. I appreciated the practical, hands-on approach to learning, which allowed me to apply the concepts I learned in real-world scenarios. The course was well-structured and easy to follow, and the online platform was user-friendly. I would highly recommend this course to anyone looking to improve their skills in performance marketing

Megha Chowhan

Performance Marketing was my 3rd program at GrowthSchool. I started getting offers post this course! All the mentors are really amazing, the content was detailed, every time I get so many new things to learn. The assignments are explained in a detailed manner and were really helpful. The extra resources provided helped a lot. Being a Digital Marketer, this Performance Marketing course was more like a cherry on top in boosting my career. Thank you team for all your guidance and wonderful course.”- Megha Chowhan

N Sai Kumar

I think this course is priceless! I learned so many tools and tactics, how to use them, when to use them. If you are managing a company page or brand page and don't know how to use it smartly - this course will teach you a lot.

Manguirish Nadkarni

Learnt real practical ways of how to optimize and scale your campaigns. Learnt a lot about researching audience, brand and competitors which has been a very crucial for me to create templates which has helped me to pitch advanced programs to our customers and upsell our business services. I will recommend this program for my team as well. I am making a pitch to my management to include this program for as part of our team training.

Vishnu Mallah

Ever since I added my polished and highly effective pitches and tasks to my LinkedIn profile, the influx of multiple job offers per week has been nothing short of remarkable. It's evident that my dedication and hard work in media and performance have not gone unnoticed, as 7 CEOs from various media agencies and product companies have reached out to me to discuss how my expertise in performance could elevate their businesses and Media returns

Outcomes you can expect

15% increase in conversions in 15 minutes using a Steroid Tool

Instantly actionable steps that can help you lift your conversions as you go.
25,000+ Businesses have implemented the same.

Classifed FTFR Technique to Scale Your Campaigns

A systematic approach to scale without compromising ROAS.
The same technique has scaled this very workshop by 300% over 12 months!

GrowthSchool’s Million-Dollar Landing Page Formula

A conversion driven machine that can help you sell your products sustainably!
Landing pages made using this have combined generated 400,000+ conversions!

“X-Ray Your Funnel” Mechanism

Spot revenue leakages and fix them using tried and tested tools and fix them.
96% of Marketing Funnels can have a better conversion rate if leaks are plugged!

P3 Segmentation to Sniper Target your customers!

Shoot your campaigns at the right audience, with the right message at the right time!
Customers call 74% of the ads they see as irrelevant. Use P3 to counter that.

7 Step Playbook for Thumb-Stopping Creatives

A secret checklist that has produced creatives that not only stops scrolls but leads to traffic and conversions.
Ads made following this playbook get a CTR of 1.8% (Avg across the world is 0.9%)

Go James Bond on your Competitors Campaigns

Learn the exact ways to understand your competitors strategies and BETTER them in your business!
5000+ Marketers discovered untapped TGs using this.

Non-Zuck Growth Channels

Learn the exact ways to understand your competitors strategies and BETTER them in your business!
5000+ Marketers discovered untapped TGs using this.

Bring Your Imagination to Life

Learn the exact ways to understand your competitors strategies and BETTER them in your business!
5000+ Marketers discovered untapped TGs using this.

Program Details

Ready to Join?

More than 500 people have already applied for the program. So make sure you apply now!
FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.

Apply Now

The cohort is limited to 100 people.
Hurry up! Join now.

What you get:

Access to a powerful community of Marketers and people from top brands.

One year access to the pre-reads, curriculum, and training material.

Exclusive passes to physical events and meetups in the community.

Opportunity to connect with Guest Mentors who have wokred in prominent startups.

Learn Gen AI-Powered Content and Tools.

FAQs: Here’s everything you may ask...

What is this program about?

This program will help you KICKSTART your performance marketing journey.

It will help you understand the nitty-gritty involved in performance marketing. Understand each component deeply. This program is designed to get you industry-ready in 8 weeks + 2 weeks. With interview preparation and live access to the community.

Is this a completely live program?

No. This is a hybrid of on-demand content and live sessions. Every week you will get access to on-demand content. And you can get all your doubts and queries answered in the QnA sessions.

Are there any prerequisites for this program?

1-to 2 years of experience in the marketing field is what we are looking at here + a willingness to provide time towards learning and exploring this high reward field.

What if I can’t make the live sessions?

The program is designed to work with your schedule. Although we highly encourage you to attend the live sessions it’s not a problem if you can’t.

You’re able to watch the session recordings and participate in discussions and feedback on the community forum.

How much access do I have of the mentors?

You’ll have complete access to Deepan and Vipins’s recorded content. And you’ll have weekly live sessions with the Program Director!

You will also be part of the community with the Mentor and they will try and solve your queries as soon as possible.

They will answer questions, provide feedback, and share his private notes to address common pain points.

What deliverables will I walk away with?

This program is all about upskilling, taking action, and getting industry-ready.

In the first 8 weeks of the program, you’ll learn all the important components of performance marketing including; fundamentals of performance marketing, creating copies that convert, creating value prop, advanced conversion tracking, understanding google and Facebook ads, media buying, and planning, understanding attribution and automation.

Once you complete your 8 weeks of upskilling, you’ll be guided on how to go about finding opportunities. From resume preparation to interview preparation, this program will help you become industry-ready.

Couldn’t I find this material online for free?

Yes, the internet is full of information but too much information can confuse and overwhelm you.The information on the internet is littered with excellent advice about performance marketing. With that said, the majority of what you find online is superficial.

It’s written by content marketers who are paid for mass appeal and quantity, not quality. Many of them are paid by the word, which means they have an incentive to rant and ramble.

Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn strategically.

Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework.

This program is created by REAL practitioners, who understand the topic to its depth.

What kind of opportunities I can expect after the program?

When we talk about opportunities for performance marketers, there are a plethora of opportunities you can either choose to freelance or pick up a part-time or full-time role in any organization that best fits your interest.

I have a jam-packed schedule and I am not sure if I can make it, what do you suggest?

You will have access to the on-demand content to watch whenever you want. You will only need to get into the live sessions but even if you can’t make it, we provide all the recordings. So, mostly we expect you to put in 3-4 hours a week to complete the program successfully.

AI-Powered Performance Marketing

Our Mentors Have Taught Performance Marketing
to Professionals from

That's Not It, We're Also Giving You Some

Bonus Modules for Advanced AI Powered Learning

Generative AI for Marketers

Module 1

Mastering AI Marketing Essentials

Module 2

AI in Marketing and Content Strategy

Module 3

Branding, Social Media & SEO Optimization

Module 4

Advanced AI Applications in Marketing

Tools you will learn

Hands-on Marketing Experience with Simbound

Who is this program for?

Course Content Curated by

Exclusive Sessions on Job Assistance

Also, Access to Masterclasses
from Industry Experts like

What will you learn over 12 Weeks?

Learn and Navigate through the future - Use AI to your advantage

Here's what some of our 15,000+ Learners Have to Say About The Program

Outcomes you can expect

Program Details

Ready to Join?

What you get:

A Quick snapshot of
your journey

Fill the Application

Your Selection

Kickoff and Onbording

Foster Relationship

Celebrate & Share

How does this program work?

Ready To Become an AI-Powered Performance Marketer?

Before you ask!

Why GrowthSchool?

FAQs: Here’s everything you may ask...

AI-Powered Performance Marketing

Our Mentors Have Taught Performance Marketing to Professionals from

That's Not It, We're Also Giving You Some

Bonus Modules for Advanced AI Powered Learning

Generative AI for Marketers

Module 1

Mastering AI Marketing Essentials

Module 2

AI in Marketing and Content Strategy

Module 3

Branding, Social Media & SEO Optimization

Module 4

Advanced AI Applications in Marketing

Tools you will learn

Hands-on Marketing Experience with Simbound

Who is this program for?

Course Content Curated by

Brands our Mentors have impacted

Exclusive Sessions on Job Assistance

Also, Access to Masterclasses from Industry Experts like

What will you learn over 12 Weeks?

Learn and Navigate through the future - Use AI to your advantage

Here's what some of our 15,000+ Learners Have to Say About The Program

Outcomes you can expect

Program Details

Ready to Join?

What you get:

A Quick snapshot ofyour journey

Fill the Application

Your Selection

Kickoff and Onbording

Foster Relationship

Celebrate & Share

How does this program work?

Ready To Become an AI-Powered Performance Marketer?

Before you ask!

Why GrowthSchool?

Upskill your team

FAQs: Here’s everything you may ask...

Our Mentors Have Taught Performance Marketing
to Professionals from

Also, Access to Masterclasses
from Industry Experts like

A Quick snapshot of
your journey